A full range of integrated marketing support services
Capabilities in detail
Elevate’s core strength is in planning, executing and optimising lead generation programmes which drive pipeline volume and value, reduce time to conversion and minimise leakage.
We design programmes and activities fully understanding the importance of strong alignment with and feedback from your sales and account management teams. Our comprehensive lead generation services encompass:
- Lead generation programme audit and recommendations
- Digital advertising – search engine marketing, display and third party advertising solutions
- Media buying solutions – digital and traditional media
- Direct Marketing – Direct Mail, teleprospecting, eDM
- Traditional advertising – Mass market and trade media (online and print)
- Search Engine Marketing – Comprehensive SEM capabilities spanning paid search, display platforms and web listings
- SEO – Optimise web infrastructure for search engines via technical optimisation (on-site) and off-site link building programmes
- Integrated lead generation programmes – Multi-channel acquisition programmes and campaigns
- Organic and paid social media marketing
- Conversion rate optimisation – Campaign landing page development, AB testing and ongoing optimisation across digital channels
- Content marketing – Organic and native content
- Events and webinar marketing for lead generation
The ability to deliver communications and content digitally is now an entry-point for competitive marketing.
However, the reality is that whilst almost all organisations tend to have some digital component to their marketing strategy, there are vastly different levels of digital maturity and the underlying technology is perhaps as fast-changing as it has ever been. Our in-industry experience and extensive digital capability means that appropriate investments can be made to augment your traditional and offline methodologies.
We offer in-house planning, execution and support services relating to:
- Email and marketing automation
- Digital advertising
- Website strategy and development
- Search Engine Marketing (SEM/SEO)
- Content platforms
- Digital events (webinars)
- Digital content production (video, podcasts)
- Website audit and recommendations
Content marketing is a contemporary approach which has gained significant adoption amongst leading marketing organisations. The reality however is that execution of a content marketing strategy may not always be optimal and fully aligned with business goals. In addition, content has to work as it has ever needed to work in order to cut through with modern audiences.
Elevate can provide a range of services from content production, content writing through to end to planning of your content strategy.
- Content strategy – Full end to end content strategy development
- Content calendar development
- Content writing services – short and long form content
- Storyboarding and scripting services
- Sales collateral development
- Thought leadership content – White papers, briefings, webinars
- Multi-media coordination – Video, infographs
Inbound marketing is a contemporary approach to driving marketing impact through drawing customers towards brand and product propositions through providing valuable information and assets, as opposed to more traditional approaches which aim to interrupt and push the same brand and products.
This makes inbound a critical component of any complex selling environment with long approval and conversion cycles, multiple buying roles, professional procurement processes and discerning organisational buyers.
This approaches uses the full suite of integrated services provided by Elevate including content marketing, social media and direct electronic communications.
Data-driven marketing has experienced growing adoption as the technology and methodologies mature. Elevate are firm believers in the value of high-quality data to powering new levels of marketing performance and offer the following services:
- Data strategy – Data capture, collation, unification, management, compliance
- Database configuration
- CRM implementation – research, selection and configuration
- CRM maintenance and management – Data audit and recommendations
- CRM adoption strategy – Programmes to encourage full usage
We can support your business in the design and building of full marketing programmes or discreet campaigns from end to end, or alternatively simply provide single point support for specific components of your campaigns.
We can also play a central coordinating role for your organisation, liaising with multiple suppliers and with your internal leadership to ensure delivery of campaigns within time, scope and cost parameters.
- Lead generation campaigns – Integrated multi-channel campaigns to drive pipeline volume and value, and reduce time to close
- Thought leadership campaigns – Content-centric campaigns aimed at driving contact engagement
- Brand and positioning campaigns – Large-scale campaigns with the objective of driving brand awareness and establishing, changing or re-establishing desired brand positioning
- Account-based marketing campaigns – Campaigns to drive increased life-time and short-term value from key accounts
- Brand and product launch campaigns – Campaigns to launch new brand or product propositions and drive consideration
- Educational campaigns – Campaigns aimed at educating target audiences about new services and modifying purchase behaviour
- Retention, loyalty and advocacy campaigns – Campaigns and programmes aimed at maintaining engagement, driving loyalty and encouraging customer advocacy
- Corporate Social Responsibility campaigns – Campaigns establishing organisational CSR credentials
We provide a range of events and sponsorship management services including:
- Events – Planning and execution of small and large-scale events
- Online events – Planning and execution of live webinars
- Pre-record webinars – Pre-record webinars including scripting and storyboarding
- Sponsorships – Research, negotiation, execution and evaluation
Elevate can support your organisation or team with a range of media buying, planning and research, coordination and strategy services across traditional and digital media channels:
- Digital display advertising
- Solus eDM
- Display Networks (Google, Bing)
- Native content advertising
- Paid social media campaigns
- Trade magazines
- OOH/Outdoor advertising
- FTA, subscription and direct response TV
Partnerships are already critical components of a holistic marketing plan for modern organisations, yet full realisation of commercial benefits from partnerships and channel partners (intermediaries) is not always gained.
We can ensure you gain optimal value for investment in channel marketing and partnerships:
- Communications programmes for financial intermediaries
- Bespoke programmes for aggregators and dealer groups
- Intermediary acquisition and retention programmes
- Intermediary loyalty programmes
- Partnerships audit
- Partner research
- Partner lifecycle marketing e.g. onboarding and activation initiatives
- Full partnership ecosystem design and build
- Co-operative marketing campaigns and initiatives
- Co-operative marketing planning and execution
Elevate can provide specific support to aspects of your planning process, or full end to end marketing strategy development services using the comprehensive ‘SOSTAC’ end to end planning SOSTAC approach (Situation, Objectives, Strategy, Tactics, Action and Control).
We will support you by conducting a thorough data-driven market review and assess your current market position using industry-accepted strategy tools to align with and inform your business goals, then plan comprehensive go to market strategies able to be executed by your teams independently or using other Elevate services.
- Marketing planning tools e.g. GE Matrix, SWOT, Strategy Canvas, Ansoff
- Customer Journey Mapping
- Customer Persona Development
- Market sizing (addressable market analysis)
With 15 years in-industry experience, we understand what is required to deliver successful projects, and are able to support your marketing projects, from project support, to marketing SME to project lead and full, end to end delivery.
With a grounding in both AgilePM and Prince2, we can work alongside your project, programme and change teams to maintain the levels of governance and control satisfactory to your organisation.
- CRM implementation and configuration
- Website design and construction
- Campaign planning and development
- Marketing messaging development
- Buyer persona development
- Website tracking implementation
- Marketing and software implementation
- Cost effective training solutions for specific platforms
- Marketing operations process development
We can support your business to become more insight-led and responsive to changes in the market place through design, implementation and execution of an insight strategy comprising:
- Insight audit – Insight collation and documentation
- Insight programme development
- NPS, CSat, customer onboarding, website and other point surveys
- Survey design – Design surveys to best practice principles
- End to end market research initiatives – From survey design to results presentations
- Survey tool implementation
- Marketing-led surveys (for content marketing and promotions)
A full range of sales-enablement marketing services including:
- Sales pitch deck and master presentation development
- Sales collateral development – Corporate profiles, biographies, product collateral, fact sheets
- Webinar coordination – Live and pre-record
- Explainer video coordination
- Case study development
- Social media content – deal bulletins and tombstones
Elevate Financial Services marketing provide a range of public relations services able to fully integrated with other marketing initiatives
- Media release development
- Media release distribution services
- Target media list development
- PR-driven content strategy
- Social media monitoring